Real dreams never die

leap-of-faith

So there’s this thing. I’ve had it for quite sometime.

It’s a dream that I – we – started as an experiment. A product to see if there was a market for it. A business started out of a felt need.

Question was, did anyone else feel the need like we did?

No market research existed for our target market. Heck, even today there is great debate over market findings.

But we did it. We dove into the “experiment,” knowing we could be throwing money in a black hole, likely with no return.

We were wrong.

We did break even. It took three or four years, but it happened. Our experiment had worked, better than we could have imagined.

So why didn’t we keep going? Right about then, one of us ran out of time, the other out of money. We kind of got stuck. For an experiment, though, it wasn’t bad.

Still, it was hard to shutter the business. Looking back, we were going against the grain – way against the grain. Market awareness wasn’t yet there. We couldn’t get shelf space where we needed it. Besides, there were no distribution channels – yet.

Now, nearly 20 years later, all that has changed. Funny thing is, the market is still there. In fact, it’s bigger – much bigger. Could the demand still follow?

I think it’s time to see if there’s still life in that dream. I’ve been exploring how to revive it, and I think it can be done.

We’ll have to wedge it back in via the margins – the way most small businesses start. And we may have to bootstrap it – again.

It was successful before in a less promising environment. It could be successful now, right?

There’s only one way to find out.

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