Ahhh. That’s much better.

 

hug-a-tree

Photo credit: Bill Davenport

 

Oh, how I have missed this blog. It’s time for a big, fat, bear hug.

So many things to catch up on, but the low-down since my last post goes like this:

  • I lost and have kept off 20 lbs with Whole30 (yayyy!). I feel great.
  • I’m playing better tennis than ever (double-yay). But I still lose a lot. Oops. (Boooo!)
  • Work is going well, and I’m grateful to be both busy and challenged. The travel was heavy at first but has slowed a lot this year, so that’s been nice. Still, there hasn’t been a lot of time to blog in the last year.
  • Braulio still eludes me (Ay, ay, ay! When will I find this man?!), but I have made exciting new connections that should help me fill in many blanks. 

I do feel like I’ve grown in the past year – from picking my battles (most of the time, anyway) to learning to focus better on details to being more forgiving and less impatient.

Hitting life milestones like anniversaries and big birthdays has also had a big bearing on how I view just about everything — time, work, faith, family, friends. We get one round at life here, so we need to make it count. These priorities aren’t new, but they are much more precious to me now.

So, it’s all good. I feel better now than I did at 40. I’m happier, in better shape and much healthier. In many ways, I feel younger now than I did then. And I feel like I have a life — a really good life. For that, I am more grateful than words can describe.

With that … it’s time to start writing again.

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Glancing in the rear-view mirror

rear-view-mirror-1182330-640x480Welp.

It’s going to be a lot harder than I thought to recover my blogging rhythm, but I need to start somewhere. It’s time to admit I may not be able to research, write, polish and photo edit like I am used to doing.

But one thing I can do is share what I’m learning along this new path – the path to gratitude for full-time work again. It couldn’t be a nicer arrangement with more rewarding opportunity. I’m pretty excited to start the new gig next week.

I hate to say good things come to those who wait, but waiting can really bring about the right thing, at the right time.

I do have to say, I’m really thankful for the season leading up to this, which I was so sure was empty and purposeless. (Yeah, I know – oh ye of little faith. Don’t tell me you haven’t been there, too.)

But God planned this time for teaching me some of the most important lessons of my life. Here are a few:

  • “Stuff” doesn’t matter. People matter.
  • We can get by on much less than we think. Anything besides the basics are wants, not needs. We confuse them a lot.
  • Learning can happen in any environment. We just have to want it.
  • Family is everything.
  • Kindness: Friends, we’re going to have to try a lot harder at being kind to one another. This world and all its challenges and distractions fool us into believing we’re that different from one another to be able to love each other — when in reality, we’re so much alike. Let’s focus on that.
  • Oh. It’s not about me.

Corners

house-appartement-corner-pmg

Corners are meant for one thing – for getting around to another side. They’re made for turning.

I’ve encountered lots of corners lately, and I’ve been trying to make sense of them the last few weeks.Here are a few of them and what I’ve learned.

  • Cooking: On a limited budget, you get better at a lot of DIY things. My experience making meals from food we grow has been so great. I’m so glad we know what it’s like to know the benefits of fresh, garden-to-table food. Even for meals that don’t come from the garden, I’ve found cooking to be incredibly relaxing.
  • Sewing/Making: Something I never thought I’d take on, especially since I’m building on skills I first gained in, oh, 7th grade. Time to quilt is getting slimmer, but I am promising myself that I’ll make it work. I plan to keep that promise.
  • Writing/Blogging: One of my best experiences in recent years. For all the hiccups that can cause someone to come to a full stop when blogging, my activity has slowed a lot lately (more about why in a minute), but I have no intention of stopping. I just hope Poor Mexican Gone will keep being about learning, discovery and connecting dots.
  • Employment : You may know I’ve been freelancing for the better part of the last handful of years – something that followed me more than I pursued it. Still, I took it as a smile from God during a season of intense questioning of my identity.

Which leads me to this: I start a new job at the end of the month. As good as freelancing has been for my freedom, healing and, heck, my tennis game, I’ve truly missed the social interaction that comes with being part of a team. So I’m joining one.

It’s not just one corner that led me to this. It’s more like a long series of four corners. You might even call it a full circle.

After a busy freelance season this summer that included shotgun international travel, it’s time to settle into a job offered to me on that trip. I couldn’t be more pleased, humbled and grateful.

I fully expect to pivot around a few more corners in my lifetime, but for now, this one is a great turn at a great time and, I hope, with the potential for great impact in the lives of others.

Ogilvy and great content

I need to do a better job of cleaning out my bookmarks. Found this under a pile of moth balls, so I had to dust it off and air it out.

david-ogilvy-don-draperCopyblogger’s original post was inspired by the father of all Mad Men.

No, not Don Draper (left). I’m talking about the real father of advertising, David Ogilvy — the copywriter’s copywriter and author of the creative classic, Ogilvy on Advertising.

Because before social media, there was advertising. And then social media changed everything.

Copyblogger clearly anticipated this transition, which changed one of the sexiest industries forever. (Although from experience, I can tell you: it wasn’t all that sexy. Pan Am would’ve been a lot sexier.)

Basically, good content is good content, regardless of its era or semantics. Call it advertising, blogging, whatever. It’s content no matter how you slice it.

Advertising = Information

While advertising has long been perceived as a trendsetter in pop culture, Ogilvy viewed it as content that informs.

Granted, the path to the consumer dollar today is kinder and gentler, and less linear. But the idea is the same: Make your content so useful that people want to take action.

Ogilvy summed it up like this:

I do not regard advertising as entertainment or art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, ‘How well he speaks.’ But when Demosthenes spoke, they said, ‘Let us march against Philip.’

And we thought blogging was risky business

meerkat on yellow backgroundAs if life with social media weren’t real-time enough. I never thought I’d be curious enough to jump into video, let alone real-time video.

For the moment, I’m not. Not personally, anyway. Heck, I hardly take selfies, much less video of any kind. But I am fascinated by emerging technologies and their potential uses.

I’m sure the response to live video tweeting tools is something like it was back when blogs and social media were winding up, especially in corporate environments:

  • Too risky: Who’s gonna control outgoing content?
  • Too raw: Great. Now we need another editor.
  • Too transparent: The execs will never let us do it.

And yet, just like social media, opportunities abound. If your marketing or communication needs call for the immediacy of video, it’s official: the tools are here.

The space is definitely evolving, but between Vine (edited), Meerkat and Periscope (both real-time), a few practical ideas that come to mind are:

  • Conferences, concerts, sporting events: Real-time action & “reporting” (I cringe to use the term, but hey, these tools make citizen reporters of us all, with or without contextual info)
  • Farmers (or any) markets: Stream what’s at market – today only
  • Flash sales: Discounts on new or limited inventory; viewer-only discounts
  • Restaurants/Food Trucks/Food Service/Cooking Classes: Watch it being made; drive instant traffic
  • Disaster response & fundraising: Show what it’s like “on the ground” (depends on availability of communications services, which can be a tall order in a crisis)
  • Oh and of course – law enforcement. Can’t forget that.

The possibilities are really endless and don’t necessarily have to be invasive or high-risk, although for those of us unaccustomed to putting our entire lives out there, this can feel pretty voyeuristic.

Some folks will “go there” and it will be interesting to see how responsible users will be. But I’m more excited to see how this space matures and the good things it has the potential to do. My mind’s wheels are definitely turning.

Ms. Peterson and writing for mobile

Journal being written in by a hand holding a pen

Photo by ynsle @ sxc.hu

A project I worked on recently re-taught me something I learned way back in high school English – but only because I’d gotten a big, fat, red “F” on a term paper.

At the time, I was crushed.

How could it be that, after spending time reviewing my draft with me, my teacher, Ms. Peterson – who’d even told me she’d not seen some of the perspective I’d presented on that classic work – still gave me an “F”?

Ms. Peterson: Nydia, I couldn’t even read it. It was all in one paragraph.
Little, naïve me: So what’s the problem?
Ms. Pete: You can’t write a paper all in one paragraph. Every new idea starts a new paragraph. Give it back to me that way tomorrow and I’ll change your grade.

Ever had that Why-didn’t-anyone-ever-tell-me-that-before feeling? Yeah, that one.

One idea, one paragraph – or less?
These days, the one-idea-per-paragraph rule applies more than ever. With more people accessing the web via mobile, most ideas need to be broken down, sometimes to one sentence per paragraph. (I don’t do it often, but it can be helpful, especially in longer-form pieces.)

After all, what fits on a web page doesn’t necessarily look as good on the screen of a handheld device.

Chop, chop
It feels choppy to write like this sometimes, but when I look it over on my phone, for example, I know that if someone can finish a paragraph there, they’ve completed a thought. That means they’re more likely to finish the article.

So if you’ve gotten this far, thank you. Clearly, Ms. Pete gets at least partial credit for it.

Writing about what hurts

Writing about what hurtsI recently reloaded content from a very old, long-running blog and just finished scanning it to see the type of stuff I wrote about. This is what I learned:

  1. I wrote some pretty good headlines back then.
  2. My topics were all over the place, like a journal.
  3. I never, ever wrote about my work.

That last one kind of stings.

Considering that time in my life changed my life completely, I sure managed to suppress how much poverty had taught me – how much I’d learned, how much I had let go of.

Still, in the words of Heather B. Armstrong, one of the first professional bloggers to monetize her blog before monetizing was cool:

“BE YE NOT SO STUPID. Never write about work on the internet unless your boss knows and sanctions that YOU ARE WRITING ABOUT WORK ON THE INTERNET.”

So I journaled (privately) a lot about work. I’m sure many people do. Maybe it’s what keeps us from breaking the law.

Anyway, I also had long hauls of multi-hour flights, with plenty of time to write about everything from:

  • eating in-flight, off-hours meals with my arms practically crossed (thank you, United);
  • miraculously getting from Jakarta to Singapore with absolutely no itinerary (I later learned); and
  • my “lost,” luggage somehow following me from Entebbe, Uganda, to London Heathrow with absolutely no tags on it.

That was the light stuff.

In fact, what I’d never blogged about is what weighed (then and now) heavily on my heart. It’s also the third – and so far, missing – leg on this blog’s intended three-legged stool: culture, communications and cause.

I’m not sure exactly how the topic of cause – of poverty – will unfold, but it’s feeling more and more like it’s time to let it happen. I’m praying for the courage to go there next.