I need to do a better job of cleaning out my bookmarks. Found this under a pile of moth balls, so I had to dust it off and air it out.
Copyblogger’s original post was inspired by the father of all Mad Men.
Because before social media, there was advertising. And then social media changed everything.
Copyblogger clearly anticipated this transition, which changed one of the sexiest industries forever. (Although from experience, I can tell you: it wasn’t all that sexy. Pan Am would’ve been a lot sexier.)
Basically, good content is good content, regardless of its era or semantics. Call it advertising, blogging, whatever. It’s content no matter how you slice it.
Advertising = Information
While advertising has long been perceived as a trendsetter in pop culture, Ogilvy viewed it as content that informs.
Granted, the path to the consumer dollar today is kinder and gentler, and less linear. But the idea is the same: Make your content so useful that people want to take action.
Ogilvy summed it up like this:
I do not regard advertising as entertainment or art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, ‘How well he speaks.’ But when Demosthenes spoke, they said, ‘Let us march against Philip.’